Continuing with ESR Around the World from New York City, let’s talk about Beard Papa.
Lunch at Numero 28 was filling, but I still wanted dessert. Across the street from Numero 28, on 5 Carmine Street (Google Maps Street View is amazing btw), I saw something I wasn’t expecting to find in New York City.
Beard Papa, a Japanese company founded in 1999, has over 250 locations in Japan and another 50ish scattered around the world in China, Korea, Taiwan, Australia, the USA, and others. As I mentioned above, their first (and still only) Canadian location opened up last year in Richmond’s Aberdeen Center; you can find it in the 3rd floor food court.
So what is Beard Papa?
Their motto is “fresh’n natural cream puffs“. Although they also have cakes and mochi ice cream, they are most famous for their cream puffs. These fluffy Choux pastries are baked every morning and cream-filled throughout the day to maximize freshness.
There are different flavors of cream filling (coffee, chocolate, green tea, strawberry, etc.) that rotate on a daily schedule. However, every time I’ve been to the Richmond location, they are always out of the “special flavors” and only have the classic vanilla-filled ones.
They taste awesome. When you take a bite, the flaky pastry crushes under your teeth until you reach the cool, cream filling. Even though there’s a lot of cream, it’s fairly light and not too decadent. Even after a big meal, there always room for 1 or 2 Beard Papa cream puffs. They’re ideal for takeout too. Share a dozen of these and I guarantee that you’ll be the most popular kid on the block.
The negatives are that they are priced fairly high (~$1.50 per cream puff if you buy less than 6), they need to be eaten as soon as possible to ensure freshness, and there are often long lines during peak hours.
Will you like them?
There’s only one way to find out.